Run your entire sponsor pipeline in one place.

Prospect

Companies you're targeting but haven't contacted yet.

Discovery

First conversation — learning their goals and audience needs.

Proposal

Pitch sent. Package details and pricing on the table.

Closed

Deal signed. Execute and deliver outstanding results.

Renewal

Post-event — review ROI and set up next year's engagement.

Sponsor pipeline

Track every prospect through your sales cycle: Prospect → Discovery → Proposal → Closed → Meeting again next year. Never lose a deal to a missed follow-up.

Company and contact records

Every sponsor is a company with people attached to it. Track your primary contact, decision-maker, and anyone else involved in the relationship. All their history lives in one place.

Audience persona matching

krowd analyzes your attendee demographics and builds personas — the distinct audience segments at your events. Match sponsor packages to the personas that matter to each sponsor. Show them why your audience is the right fit.

Sponsor valuation calculator

Know what your sponsorship packages are actually worth before you pitch them. krowd helps you build a defensible number based on your audience size, demographics, and engagement data.

Post-event ROI reports

After the event, krowd automatically generates a professional sponsor report showing leads captured, traffic to their booth, dwell time, and audience demographics. The kind of report that turns a one-time sponsor into an annual partner.

Tied to events

Every sponsor relationship is tied to specific events. See which sponsors have supported which events, what they paid, and what they got in return — across your entire history.