← FeaturesEmail + SMS

Marketing that actually knows your attendees.

Most event organizers send marketing emails from a list they exported last week. krowd campaigns are built from live attendee data — segmented by purchase history, event attendance, demographics, and quality score, without any exporting required.

Join the waitlist

Mailchimp doesn't know who came to your event last year. It doesn't know who bought the VIP tickets. It doesn't know who volunteered twice.

krowd does, and it uses that data to make every message you send more relevant.

Key features

Send smarter. Not more.

Live audience segments

Build email segments from any combination of attendee data — everyone who attended last year's festival, VIP ticket holders from the past two years, attendees who live within 50 miles and have a household income above $75K. Segments stay live and update automatically.

Email integration

Connect your existing email provider (Mailchimp, Constant Contact, and others) or send directly through krowd. Your choice — the attendee data is available either way.

SMS campaigns

Send text messages to attendees who have opted in. Discount codes, early bird announcements, day-of reminders. Twilio-powered delivery with real deliverability, not bulk SMS that lands in spam.

Automated sequences

Set up automated emails and texts that trigger based on attendee behavior. Post-purchase confirmation, pre-event countdown, post-event survey, lapsed attendee win-back. Set it once, run it every event.

Discount codes

Create and distribute discount codes tied to specific campaigns. Track redemption by code so you know which campaigns actually drive ticket sales.

Open and click tracking

See who opened, who clicked, and who bought tickets after receiving your message — per person, not just aggregate stats. That data feeds directly back into each attendee's quality score.

Automated sequences

Set it once. Run it every event.

Trigger	Automated action
Ticket purchased	Send confirmation + receipt email immediately
7 days before event	Send pre-event reminder with logistics and tips
Day of event	Send SMS with parking / check-in details
24 hours after event	Send post-event survey and thank you
No purchase in 12+ months	Send lapsed attendee win-back with discount
VIP ticket purchase	Send personalized VIP welcome sequence

SMS via Twilio

Text that actually lands.

krowd SMS is powered by Twilio — the same infrastructure that powers enterprise messaging at scale. Real deliverability, not bulk SMS blasting that ends up in spam folders.

Send to opted-in attendees only. Compliance handled. Opt-outs managed automatically. You focus on the message; krowd handles the delivery.

SMS use cases

Early bird ticket announcements
Flash discount codes with expiry
Day-of logistics (parking, check-in)
Weather or schedule changes
Post-event survey invitations
VIP-only exclusive updates

Ready to send smarter campaigns?

Join the waitlist and be first to run email campaigns that actually know your attendees.

Join the waitlist Back to all features